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Md Mostakim Hossain
Jul 16, 2022
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More important in order to influence potential customers where they want to. to fetch the products or services they are looking for nearby on their mobile devices. “With this visibility in the SERPs, a visitor would receive information about the businesses around them so that they could choose where they would like to go to obtain the services, which would put them within reach of the tag and allow the location of the brick and mortar. to market directly to them,” said Nathan Stenberg, organic SEO specialist for integrated marketing agency Anvil Media. Smiling young man using mobile phone while shopping in store This could include promotions such as daily or weekly deals that are only available to visitors to the location or a discount for new in-store customers, he added. Advertising Continue reading below However, according to Luke Rees, head of digital marketing at research agency image masking service Accura Cast, consumers are increasingly savvy and a push notification to a consumer in-store won't necessarily seal the deal, as the customer can easily compare prices on their mobile device. Additionally, he noted that the beacons are Bluetooth-enabled, which means they have limited capability when it comes to tracking queries. "If the ad doesn't provide the necessary information all at once, a search may be required," Rees said. "You'll clearly want to make sure your brand provides relevant answers and contact information in mobile search results." Editor's note: To learn more about beacons, listen to this Marketing Nerds podcast with Casey Markee: Here are nine other ways tags can change search. Tags could increase the importance of hyper-local search According to Sam Williamson, SEO director at digital media company Aims Media Glasgow, beacons could present an opportunity to optimize hyper-local searches and find specific answers to hyper-local queries, something Google has had difficulty with. wrong so far. Advertising Continue reading below However, he also noted that hyper-local searches are incredibly specific, which means it's not only hard to optimize for them, it might not be worth the effort. "Because these searches will be so specific, for example, 'Where is CDG Airport Terminal 4,' I imagine the results will be presented in the form of a Knowledge Graph," he said. “Once an article has been created describing where Terminal 4 is, will Google really need to post more?
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Md Mostakim Hossain

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