Netflix is about 15 minutes), but when it comes to a campaign-impacting choice, there's no hesitation. Size of managed budgets Years of experience does not directly relate to expertise or match your advertising needs. However, the size of the budget probably does. Someone who is very good at their job has found a way to get their hands on a big budget at the corporate level and is doing it. When evaluating PPC candidates, it is essential that they have managed a budget at least comparable to yours in the past, but ideally they have managed more than your current expenses and can help you scale. Direct
reports Not everyone is a good manager; managing people is very different from managing PPC campaigns. If you're recruiting for a manager-level PPC position, it's essential that this person has recent experience with ad campaigns and is able to clearly jewelry retouching service articulate how they have taught and led a team in the
past. The reason recent hands-on experience is so important is that building a successful PPC team doesn't just involve delegating ad copy writing, bid management, optimization tasks, and more. A manager should walk into a room with paid junior
managers and be able to discuss the strategic decision-making process with them; leaving young PPCs out of the strategy process ultimately makes them less capable and does a disservice to everyone involved. Channels managed This one looks pretty simple. However, I encourage you to consider all of the potential channels where your business should invest in advertising rather than where you currently (or plan to) advertise. You'll find a mix of candidates, some of whom only have experience in one channel and others who have already branched out. Each is interesting: One-