Best practices are evolving constantly because the platforms are, too. Managing your PPC campaigns means staying up to date with all of these changes, because if you miss something big, your campaigns will likely suffer as a result. This can be draining, especially when you’re trying to keep up with multiple constantly-evolving platforms, tracking small intricacies and major changes alike. Because It IS Time Consuming PPC management is both time-consuming and expensive. There’s no way to get around it, and if you’re wondering “why is PPC management so hard?” it almost always comes down to this.
It’s time-consuming to learn the ins whatsapp database and outs of the platforms, and it’s time-consuming to stay up to date with any and all changes that could impact your campaigns. This includes the fact that sometimes campaigns just don’t work without any clear explanation as to why. Come Here Lets Go GIF by Bounce - Find & Share on GIPHY It’s time-consuming to create multiple versions of every campaign for split testing, and to create multiple campaigns based on audience niches, stages of the buyer persona, different strategies, and different objectives.
You might need fifteen different ads (or more) to promote a single event, for example, which is how some brands end up with hundreds or even thousands of ads running at once. And you may need this for multiple different platforms. As if it wasn’t time-consuming enough to create those campaigns, you also need to manage them. You need to check in on them at least once a week and assess their performance. Are they effective? Are they driving results at an affordable price? Do you think they’re approaching the end of their profitable lifespan? There’s so much time and money that goes into PPC management that it really is a full-time job on its own.